Why Use a Partner Recruiter?

When considering a move between firms at the partner level, working with a successful career recruiter can both ease the process as well as help to ensure the best possible result both in finding the right fit as well as financially. During this process the recruiter can help identify specific firms that fit set parameters as well as additional needs that the partner may not be aware of. With longtime relationships with a large network of firms in the Southern California area, the recruiter at The Jameson Group will also act as a go-between with the firm and partner throughout negotiations, which is particularly important to prevent misunderstandings.

Going through a recruiter also guarantees that the partner will have an active, positive proponent consistently in contact with the firm whereas even if they have an existing connection to someone at a given firm they may not necessarily put their own reputation on the line to promote the partner as a good hire. During negotiations, the recruiter will also help to prepare a business plan based on the specific needs of the partner and what they can bring to the firm. Finally, they will do their utmost to help the partner close the best possible deal.

LinkedIn: A Final Look

In our previous two-part LinkedIn series, we focused on how to use the service to find the connections you need, so we now want to discuss how others can find you.  After all, networking is a two-way street.  With that in mind, let’s start with a few tips to strengthen your profile and your presence.  Our intent is simple: we want to direct as many people as possible to your page and, when they arrive, we want them to be impressed.

Get Ready for Your Close-Up

Unless you’re somehow accessing this blog from the mid-1980s, odds are you already have an attorney profile floating around out there on your firm’s website.  As such, there’s little point in creating a LinkedIn profile with the exact same information.  Sure, you’ll want to include all the basics (professional summary, work history, education, areas of specialty, etc.), but LinkedIn allows you to do much more.  So let’s look at how you can get your LinkedIn profile to work for you.

Get Connected

As discussed in our first LinkedIn blog post, the key to networking via the service lies in a healthy connections pool.  Take advantage of the site’s ability to scour your email contacts to grow your connections (if you’d like a refresher on how to do this, just see our November 7th post below).  Again, make sure your connections represent your real world contacts – the caveat from our first LinkedIn blog still stands (i.e. don’t include weak contacts just to pad your numbers).

This means taking the time to reach out to past clients and colleagues, the effort will be well worth it as it will increase your exposure and your likelihood of turning up in searches.

It’s All In The Details

Focus on increasing the detail/content of your LinkedIn profile.  Use the “Summary” heading to highlight your areas of expertise as specifically as possible.  Most attorneys—if they’ve provided a summary at all—simply cut and paste the language from their company profile.  This is fine as a starting point, but consider adding more.  See this as an opportunity to talk to viewers of your profile.

Ask yourself this:  when someone sees my profile, does it clearly say what I’d like it to about myself and my practice?  Does your summary clearly state your areas of expertise, the industries in which you specialize or your representative clients and cases?  If not, take the time to include this information.  If you only gain one new client as a result, it will be time well spent.

Get Recommended

Remember, your goal is to create a professional and powerful presence via your LinkedIn profile.  Few things speak as loudly as a glowing recommendation from a past colleague or client.  As the service so often does, LinkedIn has made the process of requesting recommendations as painless as possible.

Simply click the “Ask for a recommendation” link near the top right corner of your profile homepage and, when prompted, enter the name of the connection to whom you’ll be sending the request (or simply choose your intended recipients from a list of your connections).  As is usually the case with this exceptionally user-friendly site, LinkedIn will walk you through all the necessary steps. The site even generates a few lines of suggested language to make the process that much easier.

Apply Yourself

LinkedIn offers a variety of applications that can be easily embedded into your personal profile.  Two apps of potential interest to attorneys are Lawyer Ratings and My Travel.

Lawyer Ratings is a LexisNexis plug-in that allows attorneys to crow about their Martindale-Hubbell reviews and ratings via a very official-looking little stamp.  It’s hardly revolutionary but it does prominently display that 4.9 out of 5 Client Review Rating of which you are so proud.  On a more practical note, it allows clients who have not yet rated you to do so with a single click right from your profile.

My Travel is a nifty little application that compares your upcoming business travel plans to those of your connections pool, alerting you when you’ll be in the same town at the same time as your colleagues.  The app will keep you on your peers’ radar and might even facilitate a sit-down with that potential client who never seems to be in their office.

Both apps can be found under the “More Tab” and among the dropdown items will be “More Applications” on your profile page.

Answer and You Shall Receive

A snappy profile with effusive recommendations will do you little good if no one sees it.  In addition to a healthy connections pool, another means of increasing your LinkedIn exposure and directing more traffic to your profile is to take part in LinkedIn Answers.  “Answers” is a knowledge exchange where users can post queries and have them answered by the service’s various members.  Questions range across a wide variety of substantive areas with virtually no professional topics excluded.

To find your way into Answers, just choose the “More” link at the top middle of your profile page.  First among the dropdown items will be “Answers.”

After navigating to the page choose “Law and Legal” from the right side column.

Once open, the Answers page will display a list of “open” questions, many of which may have already received answers but remain open nevertheless as their posters have yet to receive a response of sufficient clarity or specificity.

If you find an open question that you believe you can answer, simply click on the text of the inquiry.   It will deliver you to a page with a gold “Answer” button just below the full language of the original question.  Give it a click and proceed to share your expertise with the LinkedIn community—and, if you’re lucky, with a potential new client contact.

But be warned, all “experts” are not created equal and you may be somewhat underwhelmed by other answers you’re likely to see.  Remember, the Internet’s greatest strength is also its greatest weakness:  everyone has access.  This is as true of the LinkedIn community as anywhere else.  The service does not vet the various “experts” nor must one be an attorney to answer “Law and Legal” questions.

This can be both a good and a bad thing.  The bad is probably obvious, but the good may not be.  While the idea of non-attorneys answering complex questions of law and policy probably doesn’t thrill you, the fact that anyone can answer often means that non-experts will address an inquiry by referring someone who is an expert and with whom they’ve had a positive experience.  If one of your friends, colleagues or clients stumbles across a legal question they can easily flag you as the right guy or gal to talk to and direct the poster to your LinkedIn page.

In any event, Answers is just another way to increase your LinkedIn exposure and connect with potential clients.  Like any tool for growing your business, whether you choose to use it—or any of the above suggestions—is entirely up to you.

Well, we don’t know about you but we think that’s more than enough LinkedIn for now.  We expect the service to become increasingly important and probably essential and we’re sure to return to the topic in the future but, for now, it’s time to move on.

What will next week’s topic be?  You’ll just have to tune in to find out.  Until then and as always, be well and work happy.

A Primer For Lawyers To Use LinkedIn To Develop New Clients (Part II)

This is the second part of our blog series on how attorneys should use LinkedIn to get better contacts and introductions to more effectively develop clients. From our previous posting, we have shown how you build your contacts and search for new client introductions. This part of our series assumes you have read our previous blog and now have a list of connections that might be able to facilitate contact with your target client sorted by relationship.

Degrees of Separation

With two simple steps we’ve now generated a list of individuals who, in some way, connect you to your target.  Because we’ve asked the site to sort by relationship, the top of your list should be populated by those having first- or second-degree relationships to the “company” we’ve searched (this is helpfully represented via a numeric designation next to each individual’s name).  If you’re lucky, then your search will have generated one or more individuals having a first-degree relationship to your target entity.   If this is the case, fantastic.  It means that someone among your pool of LI connections works directly for, or with, your target.  Now you might be thinking, “If one of my personal connections works for my target, wouldn’t I have known this without LinkedIn’s help?”  The answer, often, is not necessarily.  Lateral movement is just as ubiquitous in most industries as it is in the legal field.  It can be easy to miss a colleague’s transition to a new company or position (although LinkedIn tries to help with this by emailing us every time one of our connections updates their profile) and a search of this kind will often yield a surprise or two.

But just as likely, your search will yield a string of second- and third-degree relationships—individuals who are not among your personal connections but are related to you through those connections.  And this is where LinkedIn’s rubber really hits the cyber highway.   Choosing any one of these profiles will yield a helpful little box graphically representing your relationship to the target via a series of arrows.  You will appear at the top and the service will flow chart down through your connections to another LinkedIn member currently working for the target company.  As you’ve probably guessed, 2nd degree relationships are those that link you to the target directly via one of your current connections and 3rd degrees link you indirectly via common connections between one of your colleagues and the target profile.  In either case it’s now time to pick up the phone or compose an email explaining why you’re interested in your target and, ultimately, requesting an introduction from the relevant colleague.  Again, this is why it’s so important that your connections are more than mere acquaintances; LinkedIn can provide you with the road map but, without willing colleagues, you’ll never make it to your destination.

Intelligence is Key

No, not your intelligence.  You’re reading this blog, clearly realizing its value and seeking to learn more about a potentially powerful business development tool so your intellect is, obviously, beyond question!  I’m talking about the kind of business intelligence needed to turn a prospective client into the real thing.  Where did they go to school?  What does their employment history consist of?  What groups or networks are they currently affiliated with?  The typical LinkedIn profile will answer many or all of these questions, often providing you with far more information than you’re likely to find on a company website.  Coupled with the insight your connections can provide as to your target’s needs, concerns, recent and past dealings, etc., this should place you in the strongest position possible when that sought-after meeting finally arrives.  Knowing your common ground (e.g. you’re both Berkeley alums or you each previously worked for Lehman Brothers – hey, I’m not saying you’re proud of that) can mean the difference between a fruitful first meeting and a series of long, awkward pauses.

But don’t limit your intelligence gathering to the prospective client.  Learn as much as you can about your current connections as well.   Ask yourself how you might be able to help them.  Odds are you know someone who, while they haven’t been able to benefit you in any economically tangible way, could be invaluable to one of your connections.  Never underestimate the power of reciprocity.  When you reach out to request that introduction, don’t forget to mention your buddy in the apparel/finance/venture capital/music industry space that you believe he or she really needs to meet—and your willingness to provide the introduction.  It’s an inescapable truth of human psychology: people are far more likely to return a favor rather than simply do you a favor.

Of course, the information age will only take us so far.  Once your LinkedIn connections have worked their magic, it’s time to rely on those real world elements that will probably always be the cornerstone of how we conduct business:  the phone call, the hand shake, the sit-down, the pitch.

My hope for this blog is that it evolves into a conversation, not just a monologue.  Please feel free to contact me with your questions, comments or criticisms (we are also happy to take praise) and I’ll do my best to address them in future installments.  Until then, be well and work happy.

JJ

A Primer For Lawyers To Use LinkedIn To Develop New Clients (Part I)

With the unveiling of The Jameson Group’s new website, it seems only appropriate that our first blog entries address the subject of social media.  Specifically, how social media can be used by attorneys to develop business and facilitate more effective and efficient networking.  Your options for connecting with clients and colleagues via digital media are myriad, but we’re going to start this discussion by focusing on just one service: LinkedIn.  The site has grown exponentially over the past year, and if you’re not already a member, odds are you will be soon.  But, despite the number of legal professionals currently swelling LinkedIn’s ranks, the attorneys we work with often express more than a little uncertainty as to the practical benefits of the site.  We’ve lost count of the number of times a colleague has told us they have a LinkedIn account but they’re not sure why or how to take advantage of it.  The truth is, with a little know-how, the service can be an incredibly effective means of connecting you with the people you need to reach, whether to create new client relationships or strengthen existing ones.   Accordingly, our first two blog posts will focus on helping you better understand and use LinkedIn.

LinkedIn is often described as Facebook for professionals.  The comparison, while certainly oversimplified, is understandable.  After all, both sites allow users to create individual profiles complete with personal photos and lists of interests, each seems to have transitioned overnight from novelty to necessity and in both cases amassing as many connections as possible seems to be the ultimate goal.  If we were to stop there then the comparison would be apt.  Unfortunately, many professionals do just that: they stop there.  But with a basic understanding of LinkedIn’s powerful search functions, turning the site into one’s own personal client-development database is only a few clicks away.  Before we move on to the nuts and bolts of networking on LinkedIn, a quick overview of the site is probably in order.

Let’s consider the numbers.  Since its launch in 2003, LinkedIn has grown in excess of 100 million members, over half of whom reside outside the United States.  The site now gains 1 million new members every ten days – that’s one new user per second (feel free to check my math).  Every one of the Fortune 500 is represented on LinkedIn.  In fact, 499 of them are represented by director-level and above employees.  Additionally, the site’s various users represent 215 different industries globally.  With these stats, it’s hard to debate LI’s networking potential.  But for many attorneys, being a member of LinkedIn can be a bit like maintaining a high-end gym membership:  you initially joined because so many of your friends and colleagues were already there, you feel vaguely guilty for not using it to better results and, when you do show up, without some expert assistance, you’re not entirely sure what you should be doing.  The purpose of this blog is to address that last issue.  While you might not be a bona fide LinkedIn expert once we’re through, I do expect you’ll have a much better sense of the service’s value as a practical and powerful tool.

Step One:  Build Your Contacts

The larger your contact pool, the more likely you are to get that sought-after introduction.  So take advantage of LinkedIn’s ability to interface with webmail services such as Google, Yahoo and AOL.  The site will scan your contact list, determine which individuals are currently LinkedIn members and allow you to send a request to connect via the service (simply choose “Contacts” at the top of the page and then “Add Connections”—the service will walk you through the rest).  But a word of caution, your end goal here is to create a group of contacts that you can actually use for referrals, introductions, intelligence, etc.  Be selective.  Only send invitations to those contacts with whom you have a strong relationship.   Ask yourself a simple question:  Would I be comfortable picking up the phone or firing off an email to ask this person for help?  If the answer is no, move on.  Remember, an impressively expansive connections pool will do you little good if it largely consists of weak contacts.

Step Two:  The Search For A New Client Introduction Begins

It’s time to start the search process, so let’s start with a company search.  Our goal will be to find someone among your current connections who can provide a needed introduction to a target client.  Odds are you will be surprised at just who your friends and colleagues know.  And this is the real value of LI, allowing you to utilize contacts you didn’t even know you had, recognizing data points that almost certainly would have otherwise gone unnoticed.  To begin the process, go to your personal profile page and select the blue “Advanced” search option.

You’ll find it at the top of the page quietly sitting on your task bar’s far right edge.  This unassuming hyperlink (rendered in the smallest, least conspicuous text you’re likely to see on the site) will provide you with access to LinkedIn’s powerful and highly customizable search feature.  Once you’ve opened the page, make sure you’ve chosen the “Advanced People Search” tab.  In future blogs, we’ll touch on the site’s other search features but for now we’ll stick with a basic company search.

A quick glance at the page and you’ll see empty text fields at the top and series of categories and check boxes below that allow you to refine your search even further.  Unless you have the site’s Premium pay service, the lower half of the page is largely populated by data filters appearing as ghost icons (links that can be read but not selected).  While these categories allow for very specific results filtering, most searches won’t require their use.  If you find you just can’t live without options like limiting search results to only those Fortune 1000 companies currently sitting in the 251-500 range, then consider upgrading to premium.  For the rest of us, the non-pay search should work just fine.  As mentioned, we’re focusing on a specific company here so you’ll want to find the “Company” text field at the top of the page and insert the name of the organization you’d like to reach (think Boeing, Nike, Medtronic, etc. – you get the idea).

Remember, our objective here is to determine who among your current connections might be able to facilitate contact with your target entity.  We can do this by selecting “Relationships” from the “Sort By” dropdown at the bottom of the page.  Now hit the blue “Search” button and we’re on our way.

You will now have a series of results.  Look them over and get a sense of which seem worthwhile and which don’t.  We’ll explain your results in our next blog entry which we will post next week.

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